“The acting Minister of Agriculture, Luis Planas, visits the stand of the new Murcian operator of the fruit and vegetable sector”

Madrid, 03/10/2023

Zyrfresh at Fruit Attraction, IFEMA Madrid

The debut of ZYRFRESH at the Fruit Attraction fair, which is being held from 3 to 5 October at the IFEMA fairgrounds in Madrid, is being a resounding success.

Since the opening of the exhibition doors, which has become world reference for the marketing of fruits and vegetables, the ZYRFRESH stand is grabbing the attention of entrepreneurs, professionals in the agricultural sector and policy makers who want to know the activity that develops this new actor in the fruit and vegetable sector.

Among the personalities who have visited the stand of ZYRFRESH highlights the acting Minister of Agriculture, Luis Planas, who has congratulated the director of the company, Juan Francisco Zambudio, for the success of the initiative which is yielding magnificent results just a few months after its launch.

The management team of ZYRFRESH, headed by its CEO, Jorge Reig, is unveiling the characteristics of a business model based on three fundamental axes: own production on 80 hectares of land distributed in the southeast of Spain and Morocco; social and environmental sustainability; and vertical control of production.

Currently ZYRFRESH cultivates various varieties of peppers, as well as aubergines, zucchini, cucumbers, beans, watermelons and melons. The strategic location of their farms allows the company to diversify risks and offer its customers uninterrupted service during the 52 weeks of the year.

Being the first campaign of ZYRFRESH, the objective of the company is to consolidate an estimated initial production of 12,000 tons, strengthen environmental and social sustainability policies and ensure service to customers reaching maximum quality standards.