Murcia, August 21, 2024
ZYRFRESH confirms its participation for the second consecutive year in the prestigious
Fruit Attraction fair, which will be held in Madrid from October 8 to 10, to
present the consolidation of its business model, highlighting the specialization in
two of its star products: pepper and watermelon.
In this year’s edition, the company led by Jorge Reig will increase its area
exhibition space with its own stand of 88 square meters accessible from four
central streets of pavilion 7 of IFEMA. The stand, whose decoration will predominate
the colors white and green, will present an element of surprise that will not pass
unnoticed by visitors.
After two years of operation, ZYRFRESH has focused its strategy on
geographical dispersion of its different production areas with the aim of
ensure the supply of quality products permanently during the 52
weeks of the year.
Pepper production covers a wide range of varieties: California,
Lamuyo, Capia, Palermo, Cuerno Blanco, Italiano and Sweetbite. In addition to pepper and
watermelon, ZYRFRESH also supplies zucchini, beans, eggplant, lemon and melon, among
other horticultural specialties.
The main differential fact that distinguishes ZYRFRESH in the sector is its capacity
to offer uninterrupted service throughout the year, thanks to a
strategic production planning on their farms, which seek a response
effective to the needs of its national and international clients.
At the same time, the company continues to implement the best agricultural practices and
advanced technologies to guarantee high quality products and unmatched flavor.
Likewise, the company collaborates on research projects with seed companies
to obtain better varieties, optimizing their resistance, freshness and value
nutritious.
ZYRFRESH’s success is not only reflected in its growth and expansion, but also in
the consolidation of solid and lasting business relationships. The company has
strengthened its presence in key markets and has established strategic alliances that
have promoted its sustainable development.
ZYRFRESH invites all Fruit Attraction 2024 attendees to visit its stand 7C17
in pavilion 7 of IFEMA, where you can obtain detailed information about your
innovative production and distribution processes. Company representatives
They will be available to answer questions, network and negotiate
possible collaborations.
