ZYRFRESH, a new national operator in the fruit and vegetable sector specialising in the production, packaging and marketing of fresh produce, has just been launched on the market.

The distinguishing feature of ZYRFRESH that is attracting the attention of the main distribution chains is that the new operator offers a global service to its customers thanks to the vertical control it exercises over the entire production and supply chain. In this way, ZYRFRESH guarantees its clients an uninterrupted service throughout the year, as well as the highest quality of its products, thus complying with the European Farm to Fork strategy within the framework of the EU’s European Green Deal.

With its roots in the Region of Murcia, ZYRFRESH presents itself to consumers with a range of products which initially includes watermelon, courgette, aubergine and different varieties of pepper from the more than 80 hectares of land that the company has in production in the Region of Murcia, Andalusia and Castile-La Mancha.

Leading ZYRFRESH, a brand that is already circulating in the main national markets, is Jorge Reig from Alcoy, Alicante, a professional with extensive experience in this professional field.

ZYRFRESH’s head office is located at Calle Central, 17 – 30100 MURCIA, while the operations centre is located at Calle P. Polígono, 150 – Águilas – 30889 MURCIA. The contact telephone number is +34 968 123 731.

This coming October ZYRFRESH announces a premiere at Fruit Attraction that will not go unnoticed. Stand 7B17